Impulse buying is the sudden and immediate purchase of a product without any pre-shopping intention. It occurs after shoppers experience an urge to buy and is often spontaneous without any hesitation. How it happens? Impulse buying happens because of how our brains...
In the last twenty years, social media has become a powerful force, significantly changing not only how people connect but also how businesses work. The impact of social media on businesses has been substantial, leading to the transformation of marketing approaches,...
Digital marketing has taken centre stage, revolutionising the way businesses connect with their audiences and driving unprecedented growth and success. In the present day, traditional advertising methods like billboards, print media, and TV commercials simply...
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