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Marketing Strategy

Every business striving to succeed in the 21’st century needs to have a strong marketing strategy. Lucky for you, at GSI, we can design and execute a highly effective marketing strategy for your business, from the ground up. We focus on creating a compelling message, positioning it in the marketplace strategically, and executing it through delivery systems that are tailored to your ideal customer demographic.  

We believe in the strategies we suggest and always go above and beyond to adopt an integrated approach through strategising our every move. GSI makes sure to develop adequate strategies to reach your buyers persona and effectively captivate the attention of your desired market segment. 

Inbound Marketing

Where

They wanted to test programming skills in central Europe to work with programmers already established in the Philippines.
We advertised, interviewed, recruited and set up “working from home” in Kosovo, all during the coronavirus pandemic.
Our client is an app developer with blue-chip customers. They have programmers in various locations around the world and wanted to explore staffing in our office in Prishtina,
Kosovo.

How

They supplied a job description and we advertised, resulting in around 100 CVs to choose from in the first week.
Two interviews were carried out over video conference and the new member of staff started within three weeks of their initial inquiry.

Adaptability

With the Coronavirus lockdown just implemented, working from home was the only option from day one.

Outcome

Our client is very happy with their new programmer and compared to employing a programmer in a Western European country, there is a significant cost saving, with our costs similar to the Philippines.

Outbound Marketing

Where

They wanted to test programming skills in central Europe to work with programmers already established in the Philippines.
We advertised, interviewed, recruited and set up “working from home” in Kosovo, all during the coronavirus pandemic.
Our client is an app developer with blue-chip customers. They have programmers in various locations around the world and wanted to explore staffing in our office in Prishtina,
Kosovo.

How

They supplied a job description and we advertised, resulting in around 100 CVs to choose from in the first week.
Two interviews were carried out over video conference and the new member of staff started within three weeks of their initial inquiry.

Adaptability

With the Coronavirus lockdown just implemented, working from home was the only option from day one.

Outcome

Our client is very happy with their new programmer and compared to employing a programmer in a Western European country, there is a significant cost saving, with our costs similar to the Philippines.